{"id":2494,"date":"2025-02-24T13:51:52","date_gmt":"2025-02-24T10:51:52","guid":{"rendered":"https:\/\/torkspor.com\/?p=2494"},"modified":"2025-02-24T13:51:55","modified_gmt":"2025-02-24T10:51:55","slug":"castrol-turkiyedeki-buyume-ivmesini-surdurdu-ve-2024te-pazar-liderligini-guclendirdi","status":"publish","type":"post","link":"https:\/\/torkspor.com\/?p=2494","title":{"rendered":"Castrol, T\u00fcrkiye\u2019deki B\u00fcy\u00fcme \u0130vmesini S\u00fcrd\u00fcrd\u00fc ve 2024\u2019te Pazar Liderli\u011fini G\u00fc\u00e7lendirdi"},"content":{"rendered":"\n

T\u00fcrkiye madeni ya\u011f pazar\u0131n\u0131n lider markalar\u0131ndan biri olan Castrol, 2024 y\u0131l\u0131nda \u00fcretim ve sat\u0131\u015f performans\u0131n\u0131 art\u0131rarak pazar liderli\u011fini peki\u015ftirdi. T\u00fcrkiye madeni ya\u011f pazar\u0131n\u0131n \u00f6nemli bir k\u0131sm\u0131n\u0131 temsil eden PETDER\u00b9 taraf\u0131ndan a\u00e7\u0131klanan resmi verilere g\u00f6re, kimyasal \u00fcr\u00fcnler hari\u00e7 tutuldu\u011funda, Castrol otomotiv madeni ya\u011flar\u0131nda lider. Ayn\u0131 zamanda Castrol otomobil, motosiklet ve a\u011f\u0131r ticari ara\u00e7 motor ya\u011flar\u0131 segmentlerinde pazar liderli\u011fini koruyarak, 2024 y\u0131l\u0131nda sekt\u00f6r\u00fcn \u00fczerinde bir b\u00fcy\u00fcme kaydetti.<\/strong><\/p>\n\n\n\n

Castrol\u2019\u00fcn T\u00fcrkiye\u2019deki b\u00fcy\u00fcmesi, \u00fclkenin k\u00fcresel \u00fcretim ve lojistik a\u011f\u0131ndaki stratejik konumunu daha da sa\u011flamla\u015ft\u0131rd\u0131.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Castrol Liderli\u011fini G\u00fc\u00e7lendirdi<\/strong><\/p>\n\n\n\n

PETDER\u2019in resmi verilerine g\u00f6re, T\u00fcrkiye madeni ya\u011f pazar\u0131 2024 y\u0131l\u0131nda \u00f6nceki y\u0131la g\u00f6re benzer seviyede kal\u0131rken Castrol ise pazar\u0131n \u00fczerinde bir b\u00fcy\u00fcme performans\u0131 sergileyerek liderli\u011fini peki\u015ftirdi. Resmi verilere g\u00f6re Castrol, otomotiv madeni ya\u011flar\u0131nda %7,1, binek otomobil motor ya\u011flar\u0131nda %13, motosiklet motor ya\u011flar\u0131nda %15 ve a\u011f\u0131r ticari ara\u00e7 motor ya\u011flar\u0131nda %4,8 b\u00fcy\u00fcme kaydetti. Pazar\u0131n \u00fczerinde bir performans sergileyen Castrol, \u00f6zellikle rekabetin yo\u011fun oldu\u011fu binek otomobil motor ya\u011flar\u0131 segmentinde \u00e7ift haneli b\u00fcy\u00fcme elde ederek ba\u015far\u0131l\u0131 bir y\u0131l\u0131 daha geride b\u0131rakt\u0131.<\/p>\n\n\n\n

G\u00fc\u00e7l\u00fc OEM \u0130\u015f Birlikleri ve Stratejik Ortakl\u0131klar<\/strong><\/p>\n\n\n\n

Castrol\u2019\u00fcn otomotiv \u00fcreticileriyle g\u00fc\u00e7l\u00fc i\u015f birlikleri<\/strong>, b\u00fcy\u00fcmesini destekleyen en \u00f6nemli unsurlardan biri oldu. Castrol, otomotiv \u00fcreticileriyle y\u00fcr\u00fctt\u00fc\u011f\u00fc g\u00fc\u00e7l\u00fc i\u015f birlikleri sayesinde, y\u00fcksek performansl\u0131 ve yenilik\u00e7i madeni ya\u011f \u00e7\u00f6z\u00fcmleri sunmaya devam ediyor. K\u00fcresel \u00f6l\u00e7ekte bir\u00e7ok otomotiv markas\u0131yla ortak m\u00fchendislik \u00e7al\u0131\u015fmalar\u0131 y\u00fcr\u00fcten Castrol, geli\u015fmi\u015f motor teknolojilerine uyum sa\u011flayarak sekt\u00f6rdeki liderli\u011fini peki\u015ftiriyor. Castrol, global \u00f6l\u00e7ekte oldu\u011fu gibi T\u00fcrkiye\u2019de de iddial\u0131 markalarla yapt\u0131\u011f\u0131 ortakl\u0131klarla dikkat \u00e7ekmeye devam ediyor.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Castrol T\u00fcrkiye, Ukrayna ve Orta Asya Genel M\u00fcd\u00fcr\u00fc Nilay Tatl\u0131s\u00f6z, 2024 y\u0131l\u0131na dair de\u011ferlendirmesinde \u015funlar\u0131 s\u00f6yledi: \u201cCastrol olarak, sadece son kullan\u0131c\u0131ya de\u011fil, sekt\u00f6r\u00fcn en \u00f6nemli payda\u015flar\u0131 olan otomotiv \u00fcreticilerine de \u00f6zel \u00e7\u00f6z\u00fcmler sunuyoruz. Hibrit ve elektrikli ara\u00e7 teknolojileri i\u00e7in geli\u015ftirdi\u011fimiz \u00fcr\u00fcnler ve OEM i\u015f birliklerimizle, pazardaki d\u00f6n\u00fc\u015f\u00fcm\u00fcn bir par\u00e7as\u0131 olmaktan gurur duyuyoruz.<\/p>\n\n\n\n

T\u00fcrkiye, Castrol\u2019\u00fcn En Fazla Yat\u0131r\u0131m Yapt\u0131\u011f\u0131 Stratejik Pazarlardan Biri<\/strong><\/p>\n\n\n\n

T\u00fcrkiye, Castrol\u2019\u00fcn k\u00fcresel \u00fcretim, tedarik ve lojistik stratejisinde kritik bir rol oynayan \u00f6ncelikli stratejik pazarlar\u0131ndan biri olarak konumland\u0131r\u0131l\u0131yor. Bu, T\u00fcrkiye\u2019nin yaln\u0131zca g\u00fc\u00e7l\u00fc bir i\u00e7 pazar olmad\u0131\u011f\u0131n\u0131, ayn\u0131 zamanda Castrol\u2019\u00fcn k\u00fcresel \u00fcretim ve lojistik stratejisinde kritik bir rol \u00fcstlendi\u011fini g\u00f6steriyor.<\/p>\n\n\n\n

Son \u00fc\u00e7 y\u0131lda Gemlik \u00dcretim Tesisi\u2019ne yap\u0131lan yakla\u015f\u0131k 20 milyon dolarl\u0131k yat\u0131r\u0131m, \u00fcretim kapasitesini 2024 itibar\u0131yla 135 milyon litrelik rekor seviyeye \u00e7\u0131kard\u0131.<\/strong> Castrol, \u00f6n\u00fcm\u00fczdeki d\u00f6nemde de Gemlik tesisine ek yat\u0131r\u0131mlar yaparak \u00fcretim kapasitesini daha da art\u0131rmay\u0131 planl\u0131yor.<\/p>\n\n\n\n

Tatl\u0131s\u00f6z, T\u00fcrkiye\u2019nin Castrol\u2019\u00fcn k\u00fcresel b\u00fcy\u00fcme stratejisindeki \u00f6nemine dikkat \u00e7ekerek \u015funlar\u0131 s\u00f6yledi: \u201cT\u00fcrkiye, g\u00fc\u00e7l\u00fc \u00fcretim kapasitesi ve geli\u015fen ihracat a\u011f\u0131yla Castrol\u2019\u00fcn en \u00f6nemli pazarlardan biri olmaya devam ediyor. Gemlik \u00dcretim Tesisi, yaln\u0131zca i\u00e7 pazara de\u011fil Avrupa ile birlikte Orta Do\u011fu ve Afrika b\u00f6lgelerine de hizmet veren stratejik bir \u00fcretim merkezi konumunda. Artan kapasite yat\u0131r\u0131mlar\u0131yla T\u00fcrkiye\u2019nin rol\u00fc her ge\u00e7en y\u0131l daha da g\u00fc\u00e7leniyor.\u201d<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

G\u00fc\u00e7l\u00fc Sat\u0131\u015f Kanal\u0131 Stratejisi ile Geni\u015f Eri\u015fim A\u011f\u0131<\/strong><\/p>\n\n\n\n

Castrol, g\u00fc\u00e7l\u00fc sat\u0131\u015f kanal\u0131 stratejisi ile sahada geni\u015f bir da\u011f\u0131t\u0131m ve eri\u015fim a\u011f\u0131 y\u00f6netiyor. T\u00fcrkiye genelinde 30 binden fazla servis noktas\u0131nda, yetkili servislerden ara\u00e7 bak\u0131m ve onar\u0131m\u0131 yapan \u00f6zel servislere, filo bak\u0131m merkezlerinden a\u011f\u0131r vas\u0131ta servislerine kadar yayg\u0131n bir eri\u015fim a\u011f\u0131na sahip.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Bu g\u00fc\u00e7l\u00fc yap\u0131, Castrol\u2019\u00fcn \u00fcr\u00fcnlerinin her noktada kolayca bulunmas\u0131n\u0131 ve i\u015fin uzmanlar\u0131 taraf\u0131ndan \u00f6nerilmesini sa\u011fl\u0131yor. Ayr\u0131ca, Castrol\u2019\u00fcn teknik destek ekipleri ve saha operasyonlar\u0131, servis noktalar\u0131na d\u00fczenli olarak e\u011fitim vererek hem ustalar\u0131n hem de t\u00fcketicilerin en do\u011fru \u00fcr\u00fcnlere eri\u015fmesini sa\u011fl\u0131yor.<\/p>\n\n\n\n

Tatl\u0131s\u00f6z, Castrol\u2019\u00fcn yayg\u0131n eri\u015fim stratejisini \u015fu s\u00f6zlerle de\u011ferlendirdi: \u201cT\u00fcrkiye\u2019deki madeni ya\u011f pazar\u0131nda g\u00fc\u00e7l\u00fc ve yayg\u0131n bir pazara eri\u015fim stratejimiz var. Do\u011fru lokasyonlara, do\u011fru \u00fcr\u00fcnleri, do\u011fru fiyatland\u0131rma ve hizmet kalitesiyle ula\u015ft\u0131ran bu yap\u0131, Castrol\u2019\u00fc hem ara\u00e7 sahipleri hem de m\u00fc\u015fterilerimiz i\u00e7in en \u00e7ok tercih edilen marka haline getiriyor.”<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Elektrifikasyon ve End\u00fcstriyel Segmentte B\u00fcy\u00fcme Hedefi<\/strong><\/p>\n\n\n\n

Castrol, elektrifikasyon ve s\u00fcrd\u00fcr\u00fclebilir madeni ya\u011f \u00e7\u00f6z\u00fcmlerine yapt\u0131\u011f\u0131 yat\u0131r\u0131mlarla sekt\u00f6rde d\u00f6n\u00fc\u015f\u00fcm\u00fcn \u00f6nc\u00fcs\u00fc olmaya devam ediyor. Castrol ON e-s\u0131v\u0131lar\u0131<\/strong>, d\u00fcnya genelinde \u00fcretilen her \u00fc\u00e7 <\/strong>elektrikli arac\u0131n ikisinde ilk dolumda kullan\u0131l\u0131yor.<\/p>\n\n\n\n

Bununla birlikte T\u00fcrkiye\u2019deki end\u00fcstriyel madeni ya\u011f segmentinde b\u00fcy\u00fcme h\u0131z kazand\u0131 ve Castrol bu alanda 2024 y\u0131l\u0131nda %7 b\u00fcy\u00fcme elde etti.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Castrol 2025\u2019te de istikrarl\u0131 b\u00fcy\u00fcmesini devam ettirmeyi hedefliyor<\/strong><\/p>\n\n\n\n

Castrol, 2025 y\u0131l\u0131nda da pazar\u0131n \u00fczerinde b\u00fcy\u00fcme performans\u0131n\u0131 s\u00fcrd\u00fcrerek istikrarl\u0131 b\u00fcy\u00fcme ivmesini korumay\u0131 hedefliyor. K\u00fcresel \u00fcretim stratejisiyle paralel olarak T\u00fcrkiye\u2019deki yat\u0131r\u0131mlar\u0131n\u0131 art\u0131ran Castrol, hem i\u00e7 pazarda hem de ihracatta b\u00fcy\u00fcmesini h\u0131zland\u0131rmay\u0131 planl\u0131yor.<\/p>\n\n\n\n

Castrol T\u00fcrkiye, Ukrayna ve Orta Asya Genel M\u00fcd\u00fcr\u00fc Nilay Tatl\u0131s\u00f6z<\/strong>, 2025 y\u0131l\u0131 hedeflerini \u015fu s\u00f6zlerle de\u011ferlendirdi: \u201cT\u00fcrkiye\u2019de y\u0131ll\u0131k 1 milyon adedin \u00fczerinde otomotiv sat\u0131\u015f\u0131 ger\u00e7ekle\u015firken, biz de bu b\u00fcy\u00fcyen pazar\u0131 destekleyen bir marka olarak yat\u0131r\u0131mlar\u0131m\u0131za devam edece\u011fiz. \u00dcretim kapasitemizi art\u0131r\u0131rken, yeni nesil \u00fcr\u00fcnler ve teknolojilerle sekt\u00f6re katk\u0131 sa\u011flamay\u0131 s\u00fcrd\u00fcrece\u011fiz.\u201d<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Castrol Hakk\u0131nda<\/em><\/strong><\/p>\n\n\n\n

Madeni ya\u011f teknolojisinin ve yenili\u011fin \u00f6nc\u00fcs\u00fc Castrol, d\u00fcnyada 125 y\u0131ld\u0131r, T\u00fcrkiye\u2019de de 67 y\u0131ld\u0131r faaliyet g\u00f6stererek zorlu \u015fartlar alt\u0131nda y\u00fcksek performans sa\u011flayan, ileri teknolojiye sahip ya\u011flar geli\u015ftiriyor.<\/em><\/p>\n\n\n\n

5 k\u0131tada ve 140 \u00fclkede yer alan Castrol, T\u00fcrkiye\u2019deki \u0130stanbul merkez ofisinden 10 \u00fclkenin y\u00f6netimini yap\u0131yor. Castrol MAGNATEC, Castrol EDGE, Castrol VECTON, Castrol CRB Turbomax ve Castrol POWER1 markalar\u0131 ile \u00f6ne \u00e7\u0131kan kurum, otomobil, ticari ara\u00e7 ve motosikletler i\u00e7in \u00fcretti\u011fi ya\u011flara ek olarak end\u00fcstri, deniz, hava ve enerji sekt\u00f6rlerine de madeni ya\u011f \u00fcretiyor.<\/em><\/p>\n\n\n\n

D\u00fcnyan\u0131n \u00f6nde gelen ara\u00e7 \u00fcreticileri ile ortak m\u00fchendislik \u00e7al\u0131\u015fmalar\u0131 y\u00fcr\u00fcterek lider ara\u00e7 markalar\u0131n\u0131n orijinal dolum ya\u011f\u0131 olan Castrol\u2019\u00fcn Avrupa ve Afrika\u2019daki 8 \u00fcretim tesisinden biri Gemlik\u2019te yer al\u0131yor ve burada \u00fcretilen madeni ya\u011flar 24 \u00fclkeye ihra\u00e7 ediliyor.<\/em><\/p>\n\n\n\n

Karada, havada, denizde ve hatta uzayda yakalanan teknolojik ba\u015far\u0131lar\u0131n merkezinde yer alan ya\u011flar \u00fcreten Castrol, 21 kez D\u00fcnya Kara H\u0131z Rekoru\u2019nun k\u0131r\u0131lmas\u0131nda da rol alm\u0131\u015ft\u0131r. NASA 1960\u2019lardan beri tercih etti\u011fi Castrol teknolojisine, Mars\u2019a 2020 y\u0131l\u0131nda g\u00f6nderdi\u011fi Perseverance Rover arac\u0131nda da yer vermektedir.<\/em><\/p>\n\n\n\n

Twitter: @CastrolTurkiye<\/em><\/p>\n\n\n\n

Instagram: @castrolturkiye<\/em><\/p>\n\n\n\n

YouTube: @castrolturkiye<\/em><\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

T\u00fcrkiye madeni ya\u011f pazar\u0131n\u0131n lider markalar\u0131ndan biri olan Castrol, 2024 y\u0131l\u0131nda \u00fcretim ve sat\u0131\u015f performans\u0131n\u0131 art\u0131rarak pazar liderli\u011fini peki\u015ftirdi. T\u00fcrkiye<\/p>\n","protected":false},"author":2,"featured_media":2496,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,5,140],"tags":[185,184,308,168,307,309,310],"class_list":["post-2494","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel","category-haberler","category-otomobil","tag-akaryakit","tag-benzin","tag-castrol","tag-servis","tag-yag","tag-yag-bakim","tag-yag-degisimi"],"magazineBlocksPostFeaturedMedia":{"thumbnail":"https:\/\/torkspor.com\/wp-content\/uploads\/2025\/02\/Nilay-Tatlisoz-150x150.jpg","medium":"https:\/\/torkspor.com\/wp-content\/uploads\/2025\/02\/Nilay-Tatlisoz-300x200.jpg","medium_large":"https:\/\/torkspor.com\/wp-content\/uploads\/2025\/02\/Nilay-Tatlisoz-768x512.jpg","large":"https:\/\/torkspor.com\/wp-content\/uploads\/2025\/02\/Nilay-Tatlisoz-1024x683.jpg","1536x1536":"https:\/\/torkspor.com\/wp-content\/uploads\/2025\/02\/Nilay-Tatlisoz-1536x1024.jpg","2048x2048":"https:\/\/torkspor.com\/wp-content\/uploads\/2025\/02\/Nilay-Tatlisoz.jpg","colormag-highlighted-post":"https:\/\/torkspor.com\/wp-content\/uploads\/2025\/02\/Nilay-Tatlisoz-392x272.jpg","colormag-featured-post-medium":"https:\/\/torkspor.com\/wp-content\/uploads\/2025\/02\/Nilay-Tatlisoz-390x205.jpg","colormag-featured-post-small":"https:\/\/torkspor.com\/wp-content\/uploads\/2025\/02\/Nilay-Tatlisoz-130x90.jpg","colormag-featured-image":"https:\/\/torkspor.com\/wp-content\/uploads\/2025\/02\/Nilay-Tatlisoz-800x445.jpg","colormag-default-news":"https:\/\/torkspor.com\/wp-content\/uploads\/2025\/02\/Nilay-Tatlisoz-150x150.jpg","colormag-featured-image-large":"https:\/\/torkspor.com\/wp-content\/uploads\/2025\/02\/Nilay-Tatlisoz-1400x600.jpg","colormag-elementor-block-extra-large-thumbnail":"https:\/\/torkspor.com\/wp-content\/uploads\/2025\/02\/Nilay-Tatlisoz-1155x480.jpg","colormag-elementor-grid-large-thumbnail":"https:\/\/torkspor.com\/wp-content\/uploads\/2025\/02\/Nilay-Tatlisoz-600x417.jpg","colormag-elementor-grid-small-thumbnail":"https:\/\/torkspor.com\/wp-content\/uploads\/2025\/02\/Nilay-Tatlisoz-285x450.jpg","colormag-elementor-grid-medium-large-thumbnail":"https:\/\/torkspor.com\/wp-content\/uploads\/2025\/02\/Nilay-Tatlisoz-575x198.jpg"},"magazineBlocksPostAuthor":{"name":"Okan \u00c7etiner","avatar":"https:\/\/secure.gravatar.com\/avatar\/0b8d387b873c3962ae491deaf4b94a08a9b0dbc2778155c139691933252f8856?s=96&d=mm&r=g"},"magazineBlocksPostCommentsNumber":"0","magazineBlocksPostExcerpt":"T\u00fcrkiye madeni ya\u011f pazar\u0131n\u0131n lider markalar\u0131ndan biri olan Castrol, 2024 y\u0131l\u0131nda \u00fcretim ve sat\u0131\u015f performans\u0131n\u0131 art\u0131rarak pazar liderli\u011fini peki\u015ftirdi. T\u00fcrkiye","magazineBlocksPostCategories":["Genel","Haberler","otomobil"],"magazine_blocks_featured_image_url":{"full":["https:\/\/torkspor.com\/wp-content\/uploads\/2025\/02\/Nilay-Tatlisoz.jpg",2048,1365,false],"medium":["https:\/\/torkspor.com\/wp-content\/uploads\/2025\/02\/Nilay-Tatlisoz-300x200.jpg",300,200,true],"thumbnail":["https:\/\/torkspor.com\/wp-content\/uploads\/2025\/02\/Nilay-Tatlisoz-150x150.jpg",150,150,true]},"magazine_blocks_author":{"display_name":"Okan \u00c7etiner","author_link":"https:\/\/torkspor.com\/?author=2"},"magazine_blocks_comment":0,"magazine_blocks_author_image":"https:\/\/secure.gravatar.com\/avatar\/0b8d387b873c3962ae491deaf4b94a08a9b0dbc2778155c139691933252f8856?s=96&d=mm&r=g","magazine_blocks_category":"Genel<\/a> Haberler<\/a> otomobil<\/a>","_links":{"self":[{"href":"https:\/\/torkspor.com\/index.php?rest_route=\/wp\/v2\/posts\/2494","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/torkspor.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/torkspor.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/torkspor.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/torkspor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2494"}],"version-history":[{"count":1,"href":"https:\/\/torkspor.com\/index.php?rest_route=\/wp\/v2\/posts\/2494\/revisions"}],"predecessor-version":[{"id":2502,"href":"https:\/\/torkspor.com\/index.php?rest_route=\/wp\/v2\/posts\/2494\/revisions\/2502"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/torkspor.com\/index.php?rest_route=\/wp\/v2\/media\/2496"}],"wp:attachment":[{"href":"https:\/\/torkspor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2494"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/torkspor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2494"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/torkspor.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2494"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}